While working at Keene State College, I was the creative lead for all digital advertising initiatives. In the past year, we’ve expanded our digital advertising to include paid search, social media, digital display, and billboards to market the College’s brand regionally and nationwide.
Utilizing collegiate rankings and student testimonials, I created ads to showcase the Keene State student experience, with a focus on career-ready majors. Ads were targeted to prospective students and their families, and broken into prospect and retargeting groups, delivering more information with each level of ad engagement by our audiences.