Each fall, as part of Keene State’s efforts to recruit the newest incoming class of Owls, the Marketing & Communications Office partners with Admissions to create a suite of materials that tell the College’s story.
Keeping up with trends currently popular with Gen Z and Gen Alpha, I led the redesign of the materials to be used while recruiting the future classes. This refreshed suite of print marketing—which includes brochures, postcards, flyers, and the quintessential admittance package—uses a scrapbook style to evoke modern memories and the camaraderie associated with college life.